For businesses with ambitious growth targets, a profitable Google Ads campaign is often a top priority.
Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.
Not only that, but optimised Google Ads will increase your CTR (click-through-rate), and when coupled with an expertly crafted landing page, full of killer copy, they drive valuable conversions.
But not all Google Ads campaigns are created equally.